/ 01
Strategy first.
Before a dollar is spent: your market, your margins, what a customer is worth, what a lead can cost before you're losing money. The numbers most ad managers never ask for.
PAID WITH PURPOSE · GOOGLE ADS AND SOCIAL ADS
Ads run by someone who's seen what the platforms won't tell you.
Google and Meta will happily spend your budget. Their recommendations are built for their revenue, not yours. Paid with Purpose is 15 years of senior media strategy questioning every dollar, backed by a system that shows you which campaigns actually produced paying customers.
You've probably been burned before.
Most service businesses have the same ads story. You tried it yourself and the money vanished. Or you hired someone cheap who set it up, sent a monthly report full of impressions and clicks, and couldn't answer the only question that matters: what did I get back?
Here's the uncomfortable truth about most ads management: it stops at the click. The person running your campaigns has no idea what happened after someone landed on your site, whether they enquired, whether they booked, whether they paid. So they optimise for clicks, because clicks are all they can see.
We can see further. That changes everything.
Campaigns built backwards
from revenue.
/ 02
Google Ads and social.
Search for people looking for you right now, Meta and social for the ones who don't know you yet. The mix depends on your business, not on what's fashionable.
/ 03
Landing pages that convert.
Your ads are only as good as where they land. We build the pages your campaigns deserve, so paid traffic arrives somewhere designed to turn it into an enquiry.
/ 04
Connected to your CRM.
This is the part almost nobody else does. Your ads and your follow-up run in one system, so we track every lead from click to booked job to paid invoice. You'll see which campaign made you money, not which one got clicks.
/ 05
A human reading the data.
AI spots patterns in seconds that would take days by hand, and we use it hard. But where to spend, when to pull back, when the platform's "recommendation" is a trap, that's judgement, and judgement is what 15 years buys you.
The track record.
From the founder's track record, accounts Lenka has personally run across 15 years in paid media
Conversions
+52%
A home services account: conversions up 52%, cost per lead cut from $284 to $174.
Cost per lead
$400→$223
A rebuilt account in one of the country's toughest markets.
Conversions
+216%
A brand-new account from zero: cost per lead from $273 to $190.
From BraindAI clients
Return on ad spend
$1→$9
Every dollar spent on ads came back ninefold, measured over six months of real spend and real sales. On the same account, 16% of ad clicks became enquiries.
70%
And because we ran the follow-up system too, on another account we tracked over 70% of engaged, booked leads through to paying customers.
Every number reconciled from real account data. We'd rather show you three real results than ten impressive-sounding ones.
Built for service businesses ready to grow.
You've got capacity for more work and a business that converts enquiries when they come. What you need is more of the right ones, at a cost that makes sense. That's this.
This isn't for you if your follow-up is leaking, more leads into a leaky bucket just means more expensive leaks. Start with Found Money, then add ads. And no, we don't promise lead volumes or guaranteed results. Anyone who does is guessing with your money.
Found MoneyStrategy first, then launch.
/ 01
A 30-minute chat.
We look at what you've spent, what came back, and whether ads are even your next best dollar. Sometimes they're not, and we'll say so.
/ 02
Strategy locked first.
Targets, budget, what a lead can cost. You approve the plan before anything runs.
/ 03
Launch and prove.
Campaigns live, tracked through to revenue, reported in plain English. One number matters in every report: what you got back.
I spent 15 years running paid media inside big agencies, ex-Head of Digital Media, across ecommerce and lead generation. I've seen every way an ad account can waste money. BraindAI is where I run accounts the way I always wanted to: strategy first, revenue proven, no fluff reports.
Lenka, Founder
She understood our business faster than most.
We're mid-project with Lenka on a website revamp, and the experience has already exceeded expectations. She understood our business faster than most, brought thoughtful perspectives we hadn't considered, and has been a genuinely great collaborator. Strong early signs that the finished product will reflect all of that.
Kevin Hayes, Co-founder, Preolas