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Instant response.
Every enquiry gets answered within minutes, day or night, by SMS and email. Speed wins jobs, and you'll never lose one to "they got back to me first" again.
FOUND MONEY · CRM, FOLLOW-UP AND LEAD RECOVERY
You've already paid for these leads. Let's collect.
Every enquiry that went cold, every quote that never got chased, every past customer who hasn't heard from you in a year. That's revenue sitting in your database, waiting for a system to go get it. Found Money is that system. Built once, runs itself, no extra ad spend.
Where the money leaks.
You're not short on enquiries. But look at what happens to them:
Someone fills in your form at 9pm and hears nothing until tomorrow afternoon, and by then they've booked your competitor who replied in five minutes. A quote goes out and nobody follows it up, because you're on the tools and following up feels like nagging. A customer who spent good money with you two years ago has heard nothing since, and when they need the same job again, they Google it like a stranger.
None of this is anyone's fault. It's what happens when follow-up depends on humans finding spare time. Spare time never comes.
A system that never forgets to follow up.
We build your CRM and the automation around it, so every lead gets handled the same way every time, without you touching it:
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Quote chasing.
Every quote gets followed up automatically, politely, and more than once. The system does the nagging so you never have to.
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Lead nurturing.
Enquiries that aren't ready today get kept warm until they are, instead of dying in your inbox.
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Database reactivation.
Your past customers and old enquiries get re-engaged with campaigns that bring them back, the fastest revenue you'll ever generate, because you already paid to acquire them.
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One pipeline you can actually see.
Every lead, every stage, every dollar, on one screen. You'll know exactly what's in your pipeline for the first time.
You don't manage any of it. You get a phone that pings when someone books.
Real system, running right now.
Enquiries handled
200/mo
We built this exact system for a two-person business handling 200 enquiries a month. Every enquiry answered instantly, routed, followed up and tracked, automatically. Two people, volume that would normally need an admin hire, no admin hire.
70%
And when this system runs alongside your ads, the visibility compounds: on one account where we ran both the ads and the follow-up, over 70% of engaged, booked leads became paying customers, and we could prove it, lead by lead.
How much is hiding in your database?
Rough numbers are fine. This is an estimate, not a promise.
Past customers, old enquiries, quotes that went quiet. Count everyone.
$
What a typical customer is worth to you on one job.
%
Most service businesses sit between 50% and 80%.
Estimated recoverable revenue
We assume only 3% of re-engaged contacts respond, and only 25% of those become paying customers.
Real results depend on your data quality and your offer. We use deliberately conservative rates, most calculators do the opposite.
Built for service businesses.
If your business runs on enquiries, quotes and bookings, this is for you. Trades, clinics, professional services, anyone whose leads are people who need to be responded to, quoted and followed up. If you've got a database of past customers gathering dust, even better. That's where the found money lives.
This isn't for you if you want more leads first. That's the other half of the machine, Paid with Purpose. Most clients start here, then add ads once the bucket stops leaking.
Paid with PurposeFrom first chat to live system.
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A 30-minute chat.
No pitch deck. We look at where your leads come from and where they're dying.
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We build it.
Your CRM, your automations, your reactivation campaigns, configured for how your business actually works, not a template.
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It runs.
You get trained on the one screen that matters, and the system starts collecting. Most clients see recovered revenue inside the first month, from the reactivation alone.
I've spent 15 years watching businesses pour money into ads while the follow-up underneath quietly leaked it back out. Found Money exists because fixing the leak comes before buying more water.
Lenka, Founder
She doesn't just advise, she actually builds.
I have worked with a lot of marketing and growth people over my career and Lenka stands out. She comes in, understands the brief immediately, and gets to work, no hand-holding, no fluff. What sets her apart is that she does not just advise, she actually builds. If you need someone who thinks commercially and delivers, Lenka is the real deal.
Declan O'Callaghan, Founder, GENI COO